Hyatt Devaluation Data Analysis
Hyatt Devaluations are officially in…
And honestly?
Changes were moderate in some situations and negative in other situations - but we have an initial breakdown below.
We did research on 20 properties - OLD pricing on May 19, NEW pricing on May 20 with over 1,300 comparable days of award nights.
This is only a small sample for now, but we'll continue to monitor things for more properties as time goes on.
12 of the 20 hotels we collected were Category 7 and 8 properties - and that’s where the Hyatt Devaluations hit the hardest!
There was not a single day where prices decreased on top properties.
Prices remained mostly unchanged for category 7, but over 65% of point prices increased for category 8 properties:
When the clock struck May 20, some properties barely flinched and others got crushed.
The Park Hyatt Tokyo (Category 8) saw a 100% increase across all bookable nights - meaning every night on May 19 went up in price on May 20.
So did 5 other properties we tracked.
*PAIN*
Meanwhile, three Park Hyatts (Vienna, St. Kitts, Maldives) didn't change at all:
94% of nights at the Hyatt House Dallas Lincoln Park (Category 1) decreased in price, which is a super promising and noteworthy trend with other low-tier properties
New York Hotels like Park Hyatt New York, Andaz 5th Avenue, and The Beekman saw average nightly point increase of around 22% - 30%.
We found this graphic pretty interesting covering points per night with OLD and NEW pricing averages:
1 property decreased
5 properties unchanged
14 properties increased
If we could go back and grab more data again, we would have pulled more category 1-6 hotels and a few all inclusive resorts, but for a two-man newsletter team we’re happy with the results.
The data looks skewed with a lot of red color and bad devaluation news, but remember 60% of properties were Category 7 & 8:
Our final thoughts…
Most price drops will be on Category 1-3 properties.
There is good value and steady prices (for now) at Category 4-6 properties - but the worst results were Category 7-8 properties.
Seems like a very mild devaluation overall for now - but it just depends on what property you're looking at.
We'll continue to report on this developing news, but we expect Hyatt will grow into this new award chart in the coming months/years.